Mobile technologies allows consumers to easily access the internet from hand-held devices. It was only a matter of time that a technology was created that merged the offline world with its online counterpart. QR codes are a new and unique method for merging your offline business with online content.
What is a QR Code?
A QR code (short for “quick response”) is a two dimensional pattern that, when scanned by a cell phone, performs any one of a variety of pre-programmed tasks. These tasks can be anything from sending the mobile user to a website or online video, making a phone call, sending an email, or simply sending a text message back to the phone that scanned the object. (NOTE: scan the QR code on this page with your phone and you will receive a free gift. Try it!)
How to Use QR Codes to Grow Your Business
In general, the function of a QR code is to provide more information to the person who scans the code (i.e. your potential customer or client.)
With that in mind, here are just a few ideas on how QR codes could be used to help you market your business more effectively.
- A QR code placed on your business card could lead to your mobile website that includes email, click to call links – and links to your Facebook, Twitter and LinkedIn pages.
- Print a QR code on a company brochure that leads the visitor to an online video giving them a complete and in-depth explanation of your product or service.
- A real estate agent could include a QR code on a “For Sale” sign that leads to a video displaying the inside of the property, its features, agent bio, etc.
- A retail store could provide a QR code “coupon” that delivers a text message with a special offer or discount for the day.
- A city or town could include QR codes on landmarks throughout the city that take the visitor to an audio file (mp3) explaining the history of the location.
- A QR code could be placed on a pizza box that allows for customers to “opt-in” to a text message list to receive future coupons and specials.
- An Italian restaurant could use a QR code that gives recipes and information about dishes available that week.
- A wine store could provide QR codes on bottles of wine that explain the origins, history, and other relevant information that is particular to that brand.